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The label

Village étape LABEL : A BRAND, A SET OF QUALITIES

THE LABEL IS AWARDED TO VILLAGES, WHICH SATISFY THE CRITERIA OF THE MINISTRY OF ECOLOGY. ALONG THE ROAD, USERS ARE INFORMED ABOUT THE PROXIMITY OF A VILLAGE BOASTING A “VILLAGE ÉTAPE’”LABEL.

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GET NOTICED

On the main traffic artery, the “Village étape” label is displayed on the three road signs preceding the actual exit, making the label a high quality reference.

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The criteria : the acknowledged qualities :

For each village, securing the label is synonymous with adhering to a set of very strict criteria. The latter are particularly coherent with the notion of itinerary inherent to the label. The landscape and tourist merits of the village environment are essential.

A prime location :

– To be a maximum of 5 minutes or 5 kilometres away from an A road or toll-free motorway.

– To have a population of less than 5,000 inhabitants.

A genuine supply of services :

To offer traditional catering with a sufficient number of seats.

To provide top quality hotel and/or bed and breakfast accommodation and a campsite.

To have shops such as a bakery, grocer’s, butcher’s and newsagent’s, as well as a chemist’s, a garage, an ATM, etc.

High quality public facilities :

Access to shaded parking spaces, as well as a toilet block kitted out for persons with reduced mobility.

The provision of a zone to accommodate camper vans and a picnic area.

Lasting commitments :

The villages’ commitments in terms of sustainable development and accessability will also be taken into account.

Similarly, the village must be active in making improvements to the surroundings: floral displays, facilities, etc.

Exploration opportunities :

Have a tourist information point.

Benefit from hiking and/or historic monument trails.

Renewal of the label is not tacit. Every five years, a trial visit is required to check the village matches up to the conditions dictated by the original criteria for awarding the label.

 

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